Through a Fashion Marketing Management course at Wayne State University, I was tasked with creating a Digital Marketing Campaign for the brand Givenchy. We had to strategize to promote the brand’s Cowboy Shark Lock Boot and Voyou Bag.
This campaign proposal was then submitted to a contest through the company WindowsWear; the 1st place winner was granted a mentorship with Givenchy for the summer of 2024.
Amongst hundreds of contestants, my initiative earned me a top 10 finalist spot.
A concept I generated for the brand Coach, entitled “The Coach Hamptons House”. This luxury beach club and pop-up shop serves as a unique way for the brand to attract Generation Z consumers. This project was recently submitted to the Windowswear Mentorship Program 2025 (2/28/25).
A repositioning strategy project for the brand Asics. The repositioning included a website re-design, limiting product to boost exclusivity, and more.
A sustainable extension line for the brand, Maison Margiela. This was a collaborative project with three classmates in my Global Issues in Fashion course. The collection is entitled Maison Margiela Renew.
Jean by Coco Chanel is a sustainable denim line, curated to minimize water waste and improve Chanel’s sustainability score. I developped this line to receive an honors credit in my Global Issues in Fashion course.
An internationalization concept I created to expand the brand Aimé Leon Dore into Shibuya, Tokyo. I curated a pop-up shop launch event, as well as a collaboration capsule collection with Japanese Designer, Junya Watanabe.